In Part 1, I asked whether Property deserved an interview. In Part 2, I go deeper, because you can’t hire an asset class. You hire one specific Property to perform one specific job, for one specific investor, under one specific financial contract.

Property gets talked about like it’s one big market, but it isn’t.

Bushy puts business under the same investment microscope as property, shares and alternatives, helping you decide whether starting, buying, taking over or continuing to own a business deserves a place in your ‘A for Approach’ strategy.